DISHA PAVILLION : 
How do we incorporate the market services the client is known for, with their brand image so the design can speak for them ? That is the idea with which this exhibition pavilion was designed, with spatial design concepts of visual connectivity and openness. This was a project for Disha Retail Fixtures Pvt Ltd, a leading retail fixtures company in India. For this project, their requirement was a designed space/ stall to showcase their brand and products at In-Store Asia exhibition in Mumbai.

The grid work and the orange symbolized their brand logo. The Linear grid work comprising of linear elements alone, creates a sense of space without visual barriers. This opens the space and visually connects the people who walk by. Disha Retail Fixtures is known for their customization of fixtures, and this entire design was customized and fabricated at their facility showcasing their fabrication expertise.